Apple is reportedly planning to raise prices on its upcoming iPhone models, expected to launch this autumn. The company aims to introduce these price hikes alongside new features and design updates, such as an ultra-thin design, to justify the increase.
According to a Wall Street Journal report, Apple wants to avoid linking these price changes to ongoing US tariffs on Chinese imports, even though most iPhones are still made in China.
The decision comes as Apple faces higher costs due to tariffs and supply chain disruptions. The US recently agreed to temporarily lower tariffs on Chinese goods, but a 30% tariff on iPhones imported from China remains in place.
Apple has already warned that tariffs could add about $900 million in extra costs for the April-June quarter. To manage this, Apple is shifting more iPhone production to India, but experts say Indian factories still lack the capacity to handle large-scale production of the high-end Pro models.
Apple’s stock rose by 7% after news of the possible price hike, showing investor confidence despite the trade tensions. Analysts warn, however, that higher prices could hurt Apple’s market share, especially as rivals like Samsung attract buyers with new AI features.
Currently, the cheapest iPhone 16 model in the US starts at $799, but due to tariffs, it could cost up to $1,142, according to some projections. Apple’s move to pair price hikes with enhanced features suggests it wants to keep customers interested while managing rising costs.
If Apple goes ahead with the price increase, Indian buyers can expect higher prices for the next iPhone models, especially for the Pro and Pro Max versions. The company has not officially commented on the report yet.
iphone 16
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