YouTube has appointed longtime Walt Disney executive Justin Connolly as its first global head of media and sports, marking a significant move in the video platform’s aggressive push into live sports and traditional media.
With the announcement, Google’s platform intensified competition with streaming giants such as Netflix and Amazon. According to reports, Connolly brings over 20 years of experience from ESPN and Disney, where he recently served as head of platform distribution.
Key Role and Responsibilities
Connolly will oversee YouTube’s relationships with major media companies and lead the expansion of the platform’s growing live sports portfolio. His responsibilities include managing partnerships that supply programming to YouTube TV, the company’s cable-like online subscription service, and developing new sports streaming opportunities.
The newly created position makes Connolly the primary liaison between YouTube and traditional media and entertainment companies, according to a memo from Mary Ellen Coe, YouTube’s chief business officer.
YouTube’s Sports Streaming Strategy
YouTube has been aggressively pursuing live sports content to leverage its massive user base and significant sports viewership. The platform secured a substantial $14 billion streaming agreement with the NFL in 2022, enabling it to broadcast major football games.
The video platform has expanded beyond traditional video sharing into live television, music, and podcasts, generating billions in advertising revenue from its extensive content library.
Legal Challenge from Disney
Disney has filed a lawsuit against YouTube in Los Angeles, seeking to block Connolly’s appointment. The entertainment giant alleges breach of contract, claiming Connolly signed a new three-year contract in November 2024 that prohibits him from leaving until at least March 1, 2027.
The lawsuit seeks both preliminary and permanent injunctions to prevent Connolly from joining YouTube. It cites breach of contract, unfair competition, and interference with contractual relationships.